KATO is making a bold move in the beverage industry with the launch of “Kato Multiverse.” For the first time, the brand has appointed international fan-favorite duo Yin Anan and War Wanarat as its presenters, marking a major step forward in KATO’s transformation into a fully-fledged Multi-Category Brand spanning tea, soda, and gummy products.

Thailand’s beverage market is witnessing a significant milestone as KATO, Thailand’s No.1 coconut jelly fruit drink brand with over 25 years of consumer trust, unveils its new strategic direction under the concept of “Kato Multiverse.” Alongside the launch, the company is introducing four new product categories simultaneously and welcoming Yin Anan and War Wanarat as its “Portal Keys” — the symbolic gateway to the Kato Multiverse. This strategic move aims to strengthen the brand’s connection with Gen Z consumers and its growing global fan community.

This transformation is more than just a product expansion. It represents KATO’s new identity as a fully integrated Multi-Category Brand, ready to push beyond its traditional boundaries and redefine what “KATO” stands for in today’s market.

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